WhatsApp offers two products depending on the size of the business: WhatsApp Business API (large and medium businesses) and WhatsApp Business (small business owner).
WhatsApp Business API helps establish communication channels with a user, and provide various updates through instant messaging feature. The updates can be with respect to any order or offers. The customers can initiate conversations with the business, which can respond to fulfill the orders. WhatsApp Business is a free to download app for small business owners. The primary objective is to showcase the catalog of products and services and complete the purchase process on third-party or seller designated website. WhatsApp provides various tools to the small business owner in order to categorise users, automate sorting and response to messages, etc.
