Author Topic: Did Jio Money Cashback Help Jio achieve 50 Mn Paid Users ?  (Read 141 times)


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Did Jio Money Cashback Help Jio achieve 50 Mn Paid Users ?
« on: March 30, 2017, 10:14:35 AM »
Jio announced a "cashback" plan, providing a Rs50 discount voucher, usable only for a recharge of the Rs303 Jio Prime plan (which offers
1GB/day data and unlimited voice calling – and in the initial phase, 5GB additional data). Jio suggest this is a "limited period" offer and is valid on all recharges over Rs99. This "cashback" is credited to the Jio Money wallet, and can be used upto five times and is valid until 30 June 2017.

Mobile wallets such as PayTM and Mobikwik over the past week have announced special offers for Jio recharges as well. These wallets offer Rs20-30 cashbacks on Jio along with (up to) Rs150 discounts on purchase of specific services, such as movie and bus tickets. We
believe this offer from Jio is different as it is: (1) offered by the telecom operator itself, and (2) is valid exclusively for Jio plan recharge. In effect this cashback takes Jio tariffs down to Rs253 – at least until Jun-17, for all payments via JioMoney. This offer also encourages consumers to use the JioMoney wallet.

On the 24th of March, 20 Mn Subscribers had already opted for Jio Prime Membership. Jio is likely to get around 50 Mn Jio Prime Subscribers by end of Tomorrow 31st March, when the offer expires.
« Last Edit: March 30, 2017, 10:17:19 AM by wiredlife »