Redington derives about 16% of its revenues from its non-IT business with mobile handsets contributing a major share in the segment. Units of smartphones shipped have grown at a CAGR of 135% in India from 2010 to 2012 and 76% in the Middle East and Africa from 2008 to 2012. The company’s non-IT business has grown at a CAGR of about 31% from FY07 to FY12 and this growth is driven by the steep growth in the smartphones segment. Redington is undertaking new initiatives in this segment by adding reputed vendors in its portfolio, e.g. Apple, Samsung.
Growth of PC shipments worldwide as well as in the Middle East has shrunk because tablets have dramatically changed the computing landscape with PC users increasingly switching over to tablets. Tablets are being preferred to PCs due to factors like convenience – mobility and ease of use, cost-effectiveness and business relevance. However, Redington stands to gain from this shift because of its sustained initiatives to increase the share of revenues from the non-IT segment which includes tablets, smartphones, gaming consoles and consumer durables.
End-to-end service offerings to enhance competitive advantage Redington has transformed itself from a pure IT hardware distributor into a leading SCM provider. The company offers end-to-end value-added services under one roof in a dedicated multi-client facility and it differentiates itself by offering ideas and solutions that are best suited for a client’s business. Redington has 69 owned service centres, supported by a franchisee network of 307 partners through which it provides the full spectrum of warranty and post warranty services to its customers.
It offers a variety of facilities such as call centre support for end-customers, technical and warranty services support, warehousing facilities, forward and reverse logistics for parts, field support through a network of service centres, development of CRM and SCM systems to meet vendor-specific requirements.