While China’s online video market has consolidated further at the expense of smaller competitors, competition for Youku remains intense with key rivals, such as Tencent, iQiyi, and Sohu, which enjoy financial strength and synergies with their core business.
Youku and Tudou combined for ~31% of online video sales market share in China, followed by Sohu and iQiyi with ~10% each. However, Youku and Tudou’s market share dropped from mid-30% at the end of 2011, due partly to the sales force restructuring after the merger was announced in 3Q12. Meanwhile, Tencent and iQiyi have been gaining market share over the past 12 months.
The following Chart Shows the Top 10 Online Video Platforms in China
