CJ Hellovision, the largest Mobile Virtual Network Operator (MVNO) in Korea (launched early 2012), with 330,000 subscribers. MVNO is not the core growth strategy, but rather a bundled offering of Quadruple Play Service. It offers a valuable bundle to its QPS of cable TV, broadband, VoIP, and now wireless.
CJH believes that growth of MVNO depends primarily on operators’ support (KT Corp) for lower wholesale rates than government determined rates. CJH has no eventual plan to convert to an MNO business. In Korea, the government sets the wholesale rates.