Mobile Internet – Emerging trend but lacks demand, holds growth of 3G

Majority of Indian urban subscribers access Internet at their homes / offices using a wireline connection. Mobile Internet (2G/3G) is the second most preferred option, ahead of cyber cafes. 33% of the respondents use mobile phones to access the Internet when their first preference is not available. The most popular applications are the less data heavy email, web browsing and social networking.

3G uptake has been lackluster in the urban areas and has little/no subscriber awareness beyond the urban areas. Lack of opinion about quality of 3G/data services of various operators among a large fraction of urban subs also points to the current disinterest for data.

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Where are we on the Mobile Internet ?

State of the Mobile InternetAlmost every year in various kinds of year-ahead predictions about Indian internet, you can find one about mobile internet. So why would 2013 be different?

If we look at the latest Gartner Hype Cycle, mobile internet has already climbed to the ‘Slope of Enlightenment’ and been on its way to mainstream adoption in less than two years. Three years into 3G initiation, operators, platform servicers, hardware providers and content producers have finally accumulated enough users and resources to kick start the entire value chain in 2012 as shown below

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