We believe we are at the inflection of the take-off of technology-assisted driving. The current penetration of Advanced Driving Assistance System (ADAS) is only 3%. With the recent boom of ADAS and semi-automated auto model introductions, consumer awareness has been heightened.
What is ADAS?
ADAS broadly refers to a set of features which make use of internal software connected to sensors and cameras to alert drivers to potential hazards, or even temporarily take control of the car to avoid dangerous situations. Accomplished through radars, cameras, or laser sensors, these features include adaptive cruise control, parking assist, forward collision warning, predictive emergency braking systems, lane-keeping support, pedestrian and signage recognition, and traffic-jam assist.
ADAS will pave the way for semi-automated driving