Redington SmartPhone Sales Doubles – Flipkart, SnapDeal its Customers

REdington SmartPhone BusinessIn India, which accounts for 44% of Redington’s revenue, weightage of smartphones has risen from 18% to 36% between 3Q last year and this year. Smartphone shipments are rising at nearly 100% per annum.

Flipkart, SnapDeal Online Retailers BUY from Redington
Redington does not see any threat from online retailers such as Flipkart and SnapDeal, which are its customers. Distribution is a low margin business (4-6%) even for a specialised player such as Redington, and online retailers prefer using logistics and distribution services from a specialist. Even in the US, 70% of the IT product distribution for online retailers happens through specialised distributors. (more…)