Apple Pay & Passbook have the potential to be very innovative and disruptive to many everyday user experiences. Apple is able to derive the most economics from getting a cut of credit / debit transactions that are enabled through Apple Pay as well as driving incremental revenues through the burgeoning mobile advertising network. As Consumers view fingerprint authentication technology to be more secure than current swipe transactions. Recent credit card security breaches by Target, Home Depot and various banks add focus to this in the minds of consumers. The ecosystem can be extended further with a win – win solution for all as detailed below.
iAds
Integrating Apple Pay with Apple’s iAd mobile ad network in the form of a tap-to-buy button embedded in mobile ads. This would allow app publishers that work with iAd to generate more mobile ad revenues from their apps. Apple keeps 30% of the revenues generated from sales
