Samsung Mobile, the leader in Android based SmartPhones continues to ride high differentiation options despite device exhaustion. Despite market concerns of commoditization / standardization (drastic margin erosion) of the high-end smartphone segment amid saturation, Samsung is confident that it can sustain high-end leadership with leading-edge in-house components (unbreakable flexible display, advanced mobile AP along with mobile memory solution).
Samsung believes economies of scale will work for cost leadership even in the mid- to low-end segment. We expect Samsung will monetize fast smartphone growth, leveraging on its well-established distribution channel in its existing feature phone business and