What are Digital Services [SMAC] and How is it Different from IT ?

Defining SMAC ServicesDigital Services are the key focus for IT services vendors today with increased investments by vendors in building capabilities in this area. The term digital services or SMAC refers to a computing paradigm that is essentially a confluence of four different technology forces, namely a) Social Media, b) Mobility, c) Analytics and d) Cloud.

Social Media & IT
The ever increasing use of social networking platforms has opened up new avenues for customer engagement, marketing and brand building by organizations across the world. Social Media helps firms widen their reach across geographies and demographics; connect with customers and proactively seek real time feedback. For instance, most technology products have social networking sections (more…)