In recent years we have witnessed a rapid proliferation of data globally. The total size of data center traffic is estimated by Cisco1 to be ~2.6 ZB and expected to reach ~6.6 ZB by 2016 at ~31% CAGR over 2011-16. As per Wipro’s estimates, the amount of big data stored globally is to the extent of ~6,500 petabytes.
With data proliferation, there is a greater need to analyze the data and use it to tweak systems and processes as well as provide real business insights. Worldwide business analytics services revenues have thus grown at ~10% CAGR over 2009-11 in a period where overall IT Services spending has grown at ~5% CAGR.
Where are the Opportunities in Business Analytics ?
Strategy to create next-generation tools and methodology
Strategy to target underserved or new verticals / areas
Strength of the full life cycle of business analytics services
Affordability of business analytics C&SI Services to clients
Analytics Service Offerings
- Financial Analytics – Provides insights to manage expenditure, cash flow and investments to grow revenues
- Consumer Analytics & Insights – Provides insights around consumption and loyalty patterns
- Supply Chain Analytics – Helps drive spend and inventory optimization
- Risk Analytics – Helps prevent fraud, project claims and other losses
- Applied Customer Intelligence (ACI) – Gain insights on an organization’s customer base by assimilating information from disparate systems leading to more effective marketing campaigns and targeted cross-sell efforts
- Enterprise Banking Analytics – Modular solution offering end-to-end pre-built framework to integrate sales, pipeline, marketing, service, billing and profitability information from diverse source applications into consolidated business intelligence for the enterprise
- Healthcare Provider Analytics – Integrates multiple data sources and technologies to increase productivity, drive collaboration and increase throughout
- Life Sciences Transform life sciences organizations by connecting information, insights and technology to improve business performance
- Manufacturing & Logistics Combined with consulting, supply chain and vendor analytics tools help examine the supply chain and leverage KPIs to drive improvement
Unsurprisingly, global peers like ACN/IBM dominate the competitive landscape for Analytics. Recently Indian IT services firms have started making inroads in this area, with both IT and BPO firms recognizing the market opportunity.
Indian IT companies always had basic business intelligence expertise from a software implementation perspective, but they are now slowly moving up the value chain to areas like predictive real time analytics.