Vodafone Prep-Paid Realizations Rise 9-44% Across India

Vodafone IndiaIn-line with the rest of the industry (include new entrants) Vodafone started fine tuning their pre-paid mobile plans by increasing tariffs / reducing the number of days / reduce talk-time benefits etc so that the the net realizations per minute goes up. This can be easily done by their Anayltics team looking at the tarffic patterns and the plans subscribed. Our statistics team tracking Telecom Tariffs in India has released the data on Vodafone Tariff hikes in August / September 2013. The following chart shows the hikes represented by circle name, old tariff followed by new tariff, the change and the impact

  • Andhra Pradesh local pack of Rs29, validity 28 days, first 60 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min local pack of Rs29, validity 28 days, first 120 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min New pack charges a higher rate for 1st 120 seconds of the day vs 1st 60 seconds earlier RPM impact of 40%
  • Bihar local pack of Rs299, validity 30 days, local mobile calls to own network free local pack of Rs349, validity 30 days, local mobile calls to own network free Increased the cost of voucher RPM impact of 17%
  • Chennai local pack of Rs97, validity 28 days, local calls to own network@ Rs0.10/min Cost of pack Rs97 – validity 28 days – first mins will be charged @ Rs0.75/min & thereafter local calls to own network @ Rs0.10/min Introduced a higher charge for 1st min of the day RPM impact of 17%
  • Gujarat local pack of Rs26, validity 30 days, local calls to own network @ Rs0.30/min (first min will be charged@ Rs0.70/min) local pack of Rs26, validity 21 days, local calls to own network @ Rs0.30/min (first 2 mins will be charged@ Rs0.70/min) Reduced validity as well as increased cost of 2nd min as well RPM impact of 33%
  • Haryana Minutes pack of Rs55 – 125 mins free to local no. – validity 15 days Minutes pack of Rs55 – 100 mins free to local no. – validity 15 days Reduced free minutes RPM impact of 25%
  • HP STD pack of Rs48 – validity 30 days – local & STD calls @ Rs0.30/min STD pack of Rs48 – validity 30 days – local & STD calls @ Rs0.35/min Increased call rates RPM impact of 9%
  • Kolkata local pack of Rs54, validity 45 days, local calls @Rs0.016/2 sec local pack of Rs54, validity 45 days, local mobile calls @Rs0.016/2 sec Benefit of lower call rates withdrawn from calls made to landline nos RPM will increase for a user with a higher proportion of landline calls
  • Punjab Combo pack of Rs9, validity 15 days, local & STD calls @ Rs0.40/min – Combo pack of Rs41, validity 28 days, local & STD calls @ Rs0.40/min Increased effective cost of voucher RPM impact of 28%
  • Rajasthan STD pack of Rs31, STD calls @ Rs0.40/min, validity 84 days Cost of pack Rs31 – STD calls to mobile no. @ Rs0.40/min – validity 42 days Reduced validity as well as withdrawn benefits to landline calls RPM impact of 44%
  • UP – E local pack of Rs29, validity 28 days, first 60 sec will be charged @ Rs0.02/sec & thereafter local calls to mobile no. @ Rs0.30/min – Cost of pack Rs66 – validity 28 days – local calls to mobile no. @ Rs0.30/min Increased rate of voucher which more than off-sets the withdrawal of higher rate on 1st min of the day RPM impact of 12%
  • Rajasthan Combo pack of Rs29, validity 21 days, local & STD calls to mobile / landline no. @ Rs0.40 / Rs1.0 per min Combo pack of Rs29, validity 14 days, local & STD calls to mobile / landline no. @ Rs0.40 / Rs1.0 per min Reduced validity RPM impact of 17%

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