Idea Cellular 2G Voice Tariff Hikes in August / September

Idea STV - RechargeIdea Cellular along with the rest of the Industry hiked 2G Mobile Voice Call Tariffs in August & September considered to be a seasonally weak quarter in the Indian Wireless industry. Our Statistics Team tracking the telecom circle-wise mobile tariffs has released the following pre-paid plans which saw an increment in net revenue realization to the company – the RPM factor.

Idea Cellular Mobile 2G Voice Tariff Hikes in August / September represented by circle name, old tariff followed by new tariff, the change and the impact

  • Assam Minutes pack of Rs41 – 200 local mins free to own network – validity 6 days Cost of pack Rs27 – 90 local mins free to own network – validity 6 days – Reduced the cost of voucher but reduced the free minutes in a higher proportion RPM impact of 46%
  • Bihar Tariff Voucher of Rs17, tariff validity 60 days, local & STD calls to mobile no. 0.40/min – Cost of pack Rs18 – validity 30 days – local & STD calls to mobile no. @ Rs0.50/min Halved the validity, increased the cost of voucher as well as the call rates RPM impact of 34%
  • Delhi STD pack of Rs32, STD calls @ Rs0.40/min, validity 28 days Cost of pack Rs43 – STD calls @ Rs0.30/min for first 100 mins & thereafter @ Rs0.50/min – validity 28 days Increased the call of voucher which more than off-sets the reduced rate on the 1st 100 mins Minimum RPM impact of 1% @ 100 minutes of usage, impact will increase with higher as well as lower usage
  • Haryana local pack of Rs19, validity 7 days, local calls to own network @ Rs0.10/min from 10pm to next day 6pm & thereafter @ Rs0.30/min Cost of pack Rs19 – validity 7 days – local calls to own network @ Rs0.20/min Increased the rates during a major portion of the day while reducing it for the peak period RPM impact will be higher for usage during non-peak hours
  • J&K local pack of Rs9, validity 2 days, local calls to own network free from 11pm to 6am local pack of Rs15, validity 2 days, local calls to own network free from 11pm to 6am Increased cost of voucher RPM impact of 67%
  • Karnataka Combo pack of Rs41, validity 30 days, first 60 sec will be charged @ Rs0.01/sec & thereafter local & STD calls to mobile no. @ Rs0.014/2 sec Combo pack of Rs41, validity 30 days, first 60 sec will be charged @ Rs0.02/sec & thereafter local & STD calls to mobile no. @ Rs0.014/2 sec Increased the call rates for 1st 60 seconds of every day RPM impact of 15%
  • Kerala local pack of Rs37, validity 30 days, local calls to mobile no. @ Rs0.35/min local pack of Rs37, validity 30 days, local calls to mobile no. @ Rs0.40/min Increased rate per min RPM impact of 8%
  • Kolkata Combo pack of Rs8, validity 15 days, local & STD calls @ Rs0.30/min – Cost of pack Rs33 – validity 30 days – local / STD calls to mobile no. @ Rs0.30 / Rs0.60 per min Increased effective voucher rate as well as rates on STD calls RPM impact of 38%
  • Mumbai Tariff Voucher of Rs46, tariff validity 25 days, local / STD calls to mobile no. @Rs0.25 / Rs0.30 per min Cost of pack Rs43 – validity 30 days – local & STD calls to mobile no. @ Rs0.35/min Reduced effective voucher rate, but increased call rates to off-set the reduction in voucher rate RPM impact of 4%
  • Punjab local pack of Rs19, validity 8 days, local calls to own network@ Rs0.20/min Cost of pack Rs19 – validity 8 days – first 60 secs will be charged @ Rs0.016/sec & thereafter local calls to own network @ Rs0.20/min Introduced a higher charge for 1st 60 seconds RPM impact of 26%
  • Punjab Minutes pack of Rs54 – 95 mins free to local no. – validity 8 days Minutes pack of Rs54 – 95 mins free to local no. – validity 7 days Reduced validity RPM impact of 14%
  • Rajasthan local pack of Rs48, validity 30 days, local calls to mobile no. @ Rs0.30/min – Cost of pack Rs22 – validity 14 days – first 60 secs will be charged @ Rs0.015/sec & thereafter local calls to mobile no. @ Rs0.30/min Lowered effective voucher rate but introduced a higher charge for 1st 60 seconds RPM impact of 19%
  • TN local pack of Rs16, validity 30 days, first min will be charged @ Rs0.012/sec & thereafter local calls to own network @ Rs0.20/min – local calls to mobile no. @ Rs0.30/min Cost of pack Rs22 – validity 30 days – first min will be charged @ Rs0.015/sec & thereafter local calls to own network / Other mobile no. @ Rs0.20 / Rs0.30 per min Increased cost of voucher and cost of 1st min RPM impact of 17%
  • TN Combo pack of Rs5, validity 30 days, local & STD calls @ Rs0.01/sec Cost of pack Rs12 – validity 60 days – local & STD calls @ Rs0.01/sec Increased effective cost of voucher RPM impact of 1%
  • UP-E Minutes pack of Rs10 – 25 mins free to local & STD no. – validity 2 days Cost of pack Rs14 – 20 mins free to local & STD mobile no. – validity 2 days Increased cost of voucher and reduced free minutes RPM impact of 75%

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