Airtel Hikes Mobile Charges for 3% to 100% RPM Impact

Airtel IndiaIndia’s Largest Cellular Service Provider, Bharti Airtel hiked voice call tariffs across the board so as to have a net gain RPM impact between 3% to 100%. The following chart shows how tariffs have increased in August / September represented by circle name, old tariff followed by new tariff, the change and the impact

  • Chennai Tariff Voucher of Rs69, tariff validity 28 days, local calls to mobile no. @ Rs0.30/min Tariff Voucher of Rs85, tariff validity 28 days, local calls to mobile no. @ Rs0.30/min The pack was discontinued, and now reintroduced at a higher fixed monthly cost RPM impact of 14%
  • Chennai Tariff Voucher of Rs97, tariff validity 28 days, local calls to own network@ Rs0.10/min – Tariff Voucher of Rs115, tariff validity 28 days, local calls to own network@ Rs0.10/min – The earlier pack was discontinued, and now reintroduced at a higher fixed monthly cost RPM impact of 18%, impact will reduce with increasing usage
  • Delhi Combo pack of Rs46, validity 28 days , local & STD calls @ Rs0.45/min Cost of pack Rs46 – validity 28 days – local & STD calls @ Rs0.50/min Increased the rate of calls RPM impact of 7%
  • Haryana Minutes pack of Rs17 – 85 local mins free to own network – validity 4 days Minutes pack of Rs17 – 85 local mins free to own network – validity 2 days Reduced validity. The customer will need to purchase the pack more frequently RPM impact of 100%
  • HP Minutes pack of Rs78 – 325 local mins free to own network – validity 10 days Cost of pack Rs78 – 250 local mins free to own network – validity 10 days Reduced free minutes RPM impact of 30%
  • J&K Minutes pack of Rs25 – 50 mins free to local & STD no. – validity 3 days Minutes pack of Rs25 – 45 mins free to local & STD no. – validity 3 days Reduced free minutes RPM impact of 11%
  • Karnataka Seconds pack of Rs92 – 10000 Seconds free to local & STD no. – validity 14 days Cost of pack Rs99 – 8200 Seconds free to local & STD mobile no. – validity 14 days Increased the cost of voucher as well reduced the free talktime RPM impact of 22%
  • Kerala Combo pack Of Rs55 – validity 30 days – local & STD calls @ Rs0.30/min Combo pack Of Rs55 – validity 30 days – local & STD calls @ Rs0.35/min Increased the rate of calls RPM impact of 8%

  • Kolkata Minutes pack of Rs28 – 100 local mins free to own network – validity 4 days Minutes pack of Rs28 – 100 local mins free to own network – validity 3 days Reduced validity. The customer will need to purchase the pack more frequently RPM impact of 33%
  • Maharashtra STD pack of Rs27, STD calls to mobile no. @ Rs0.35/min, validity 30 days – Cost of pack Rs16 – first 120 secs will be charged @ Rs0.012/sec & thereafter STD calls to mobile no. @ Rs0.35/min – validity 30 days Reduced the cost of voucher but introduced a higher rate for daily first 120 secs. RPM impact of 23%
  • MP local pack of Rs33, validity 30 days, local calls @ Rs0.40/min local pack of Rs33, validity 28 days, local calls @ Rs0.40/min Reduced validity of the voucher RPM impact of 3%
  • Punjab Cost of pack Rs8 – STD calls to mobile no. @ Rs0.40/min – validity 15 days Cost of pack Rs8 – STD calls to mobile no. @ Rs0.40/min – validity 14 days Reduced validity RPM impact of 4%
  • Rajasthan Combo pack of Rs28, validity 28 days, local & STD calls @ Rs0.40/min Combo pack of Rs27, validity 28 days, local & STD calls @ Rs0.50/min Increased the rate of calls from Rs 0.40 / min to Rs 0.50 / min, while reducing the cost of pack by a nominal Re1 RPM impact of 17%
  • UP-E STD pack of Rs29, STD calls @ Rs0.30/min, validity 28 days STD pack of Rs29, STD calls @ Rs0.35/min, validity 28 days Increased the rate of calls RPM impact of 4%
  • WB Combo pack of Rs79, validity 65 days, local / STD calls to mobile no. @ Rs0.40 / Rs0.75 per min, local & STD calls to landline no. @ Rs1.0/min Cost of pack Rs79 – validity 60 days – local / STD calls to mobile no. @ Rs0.40 / Rs0.75 per min – local & STD calls to landline no. @ Rs1.0/min Reduced validity of the voucher RPM impact of 2%
  • WB local pack of Rs58, validity 50 days, local calls @ Rs0.40/min Cost of pack Rs111 – validity 90 days – local calls @ Rs0.40/min Increased the validity, but increased the cost of voucher more than the proportion of increase in validity RPM impact of 2%

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