According to Juniper Research, 4G LTE mobile broadband service revenues over the next five years will account for over $1 trillion, representing approximately 17% of the cumulative operator billed service revenue from all mobile services.
Nitin Bhas in the Report says,
Along with the 4G network roll-out, the 4G/Wi-Fi combination will continue to provide a scalable and cost effective solution. It offers long term benefits, with the present offload platforms supporting future network infrastructures, and is now a priority for many operators
The new Mobile Broadband: 4G LTE & Wi-Fi Strategies and Opportunities 2013-2017report also notes that operators need to integrate Wi-Fi offload with other monetisation opportunities such as location based services (indoor and outdoor), to generate additional revenues.
The new report finds that with 4G LTE having gained momentum over the past 12 months, it is now critical that operators get their pricing models right, thereby avoiding a slowdown in adoption and revenue generation.