Aircel Mobile Hikes Tariffs Along with Industry

Aircel Mobile with limited 2G and 3G Cellular Operations across India stopped the undercutting to capture market share and shifted focus to Revenue Market Share. In-line with the rest of the industry Aircel has hiked tariffs in the last two months. Our analytics team tracking the tariff illustrate circle name, old tariff followed by new tariff, the change and the impact.

• Bihar Combo pack of Rs29, validity 90 days, local & STD calls @ Rs0.02/3 sec Cost of pack Rs29 – validity 90 days – local & STD calls to mobile no. @ Rs0.02/3 sec – local & STD calls to landline no. @ Rs0.03/sec Increased cost of calls made to landline nos RPM will increase for a user with a higher proportion of landline calls
• Chennai STD pack of Rs27, STD calls to mobile @ Rs0.30/min, validity 30 days – Cost of pack Rs27 – STD calls to mobile no. @ Rs0.35/min – validity 30 days Increased call rates RPM impact of 5%
• Chennai local pack of Rs34, validity 30 days, local mobile calls to own network@ Rs0.01/2 sec Cost of pack Rs34 – validity 30 days – first 60 secs will be charged @ Rs0.015/sec & thereafter local calls to mobile no. @ Rs0.30/min Introduced a higher rate for 1st 60 seconds RPM impact of 32%
• HP STD pack of Rs29, STD calls @ Rs1.0/3 min, validity 90 days Cost of pack Rs15 – validity 28 days – STD calls @ Rs0.35/min Increased the effective voucher cost and the effective call rates RPM impact of 33%




• HP Seconds pack of Rs77 – 12500 Seconds free to local & STD no. – validity 30 days Cost of pack Rs77 – 10000 Seconds free to local & STD no. – validity 21 days Reduced validity as well as free usage RPM impact of 43%
• J&K Cost of pack Rs15 – validity 6 days – 30 mins free to local & STD no. Cost of pack Rs15 – validity 3 days – 30 mins free to local & STD no. Reduced validity RPM impact of 100%
• Orissa Seconds pack of Rs38 – 20000 local seconds free to own network – validity 10 days Cost of pack Rs38 – validity 10 days – first min will be charged @ Rs1.0/min per day & thereafter 15000 local seconds free to own network Increased the effective cost of voucher by introducing a charge on the 1st minute of the day; also reduced the free usage RPM impact of 62%
• Rajasthan local pack of Rs39, validity 45 days, local calls to own network @Rs0.10/min local pack of Rs45, validity 45 days, local calls to own network @Rs0.10/min Increased cost of voucher RPM impact of 12%
• Rajasthan Combo pack of Rs38, validity 40 days, local & STD calls to mobile no. @ Rs0.30/min, Combo pack of Rs38, validity 30 days, local & STD calls to mobile no. @ Rs0.30/min, Reduced validity RPM impact of 11%
• UP-E Tariff Voucher of Rs26, tariff validity 30 days, local calls to Aircel no. @ Rs0.01/6 sec Cost of pack Rs16 – validity 28 days – first 60 secs will be charged @ Rs0.015/sec & thereafter local calls to own network @ Rs0.10/min Reduced voucher cost but increased the cost of 1st 60 seconds of the day which off-sets the decrease in cost of voucher RPM impact of 45%