Facebook presented a revamped News Feed at a press event today, offering several upgrades: 1) Richer, more visually engaging stories; 2) Content-specific feeds; 3) Platform-consistent experiences. Advertisers may benefit as more screen real estate will become available for News Feed, allowing in-stream ads to become larger and more engaging, similar to high-CPM “takeover” ads on other websites.
Making feeds more consistent and content-specific should improve the News Feed