Apple’s Most Innovative product – iPhone accounted for 16% of India’s smartphone market revenue in the Dec Q or a 400% increase in share, according to IDC. Apple drove the improvement by increasing distribution, launching payment plans that lower the upfront cost of the phone, and improving the ecosystem as the iTunes Store went online in December.
While shipments are still very low, it is important to prove success in other BRIC countries beyond China for Apple’s Long Term Strategy which includes AppStores and Cloud Services.
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