Mobile World Congress (MWC) 2014, the mobile industry’s largest annual event took place in Barcelona. Several flagship models were launched, including Samsung’s Galaxy S5, Sony Xperia Z2, and LG’s G2 Pro, with this year’s releases focusing on incremental improvements in user experience and hardware specifications, but fewer gimmicks or breakthroughs to accelerate high-end replacements. Samsung’s innovations improved on design (dust/waterproof/colours/icons, camera upgrades, processing and connectivity and better fitness / health tools while Sony made a more modest upgrade from its