Baidu Weigou Testing Google MarketPlace / Product Search Like Ads

Baidu Engineering TeamChinese Search Giant Baidu reportedly has been testing a web application, Baidu Weigou. As part of the service, Baidu will display product information and prices from e-commerce sites (similar to that of Google Product Search) under the search box, based on the product queries entered by users. Clicking on these products will direct users to a “fast buying” channel on the same search results page. Users are able to place orders by simply leaving their mobile phone number, recipient name and delivery address. Currently only cash on delivery (COD) is supported.

According to our channel checks, the service currently only supports a limited number of products for transaction, such as the iPhone4S, Wu Liang Ye (a famous Chinese liquor brand), Dove Chocolate, etc. Meanwhile, fuzzy search queries (e.g. an input for “iPhone” instead of “iPhone4S”) do not seem to trigger the Weigou feature. (more…)