The iPhone remained the favorite mobile phone brand among users, with a 21.2% “attention rate” (the percentage of search queries for a certain brand across all mobile phone-related search queries), up 1.2pp QoQ. Samsung (15.8%, up 0.2pp) overtook Nokia (14.6%, down 1.8pp) to become the second most searched-for mobile phone brand among Chinese users. Although overseas brands continued to fill the 3 most favored mobile phone brands, there were five Chinese domestic brands which managed to enter the top 10, including Xiaomi (8.5%, up 2.1pp), Lenovo (4.7%, up 0.9pp), Huawei (3.2%, up 0.3pp), ZTE (2.7%, up 0.1pp) and Meizu (2.3%, up 0.7pp).
In terms of the most popular mobile phone models, Apple took all top 3 positions with its iPhone4S (representing an 8.4% attention rate), iPhone5 (7.6%) and