The mobile news app market is an area of particularly intense competition amongst many internet Giants from Google to Sohu, Baidu, Times of India etc. According to Analysys International, Sohu’s app claimed a 31.8% market share in terms of cumulative downloads from the major app stores by 1Q13.
Sohu’s business model for Mobile News App is of Particular interest for us. The cumulative downloads of Sohu News is more than 5m at present, while the figure is roughly 1m for NetEase and Phoenix New Media and 0.5m for Sina.