MediaTek, the fabless Semiconductor innovator has accelerated its development cycle relative to feature phones to remain competitive with global competitors Qualcomm, Broadcom and Marvell and stay ahead of emerging Chinese competitors RDA and Spreadtrum. They are launching chipsets through 2013 and 2014 for entry, mainstream, premium and tablet segments for emerging markets to offer a broad product line spanning sub-US$50 smartphones to more advanced US$200-300 tier-one like smartphones.
Lower Cost Chipsets for SmartPhones
MediaTek launched 2nd generation dual- (MT6572/MT6572M) and quad-core chipsets (6589M/6582M) in late 2Q13 to optimise cost structure of its mainstream products. The new products