ZTE is still targeting to be one of the top three handset makers by 2015 and forecasts a 30% increase in smartphone sales in 2013 as it focuses on higher end smartphones to improve profitability.
ZTE launched only one high-end smartphone versus eight models a year ago. The new ZTE Grand Memo is a 5.7” (1280×720) screen smartphone based on Qualcomm’s Snapdragon 800 processor (quad-core Krait), 2GB RAM, 16GB storage, and 13MP/1.0MP camera, running on Android 4.1.
The device is slim (8.5mm thickness) and caters to users who are on-thego, with voice-response technology that allows users to answer calls safely while driving, and A-GPS and car-mode navigation system. It comes with a HD version of ZTE’s Mifavor user interface that is specially designed to provide a simpler user experience, and its Z Cloud service for the security and access-anywhere provided by cloud services. It also includes a 3200mAh battery for super-long standby time.