Advertising on Justdial vs Sulekha for SMEs – A Review

We’d like to compare the experience of posing as an SME and Advertising on Justdial Vs Sulekha. Justdial offers Voice as well as Web based search and thus leads from both the mediums while Sulekha has presence only on the Web.

Justdial Advertiser
The very first thing they suggest is entry level package worth Rs30,000 annually which required the advertiser to pay up four months of monthly installments in advance. They also offer Platinum and Diamond listings wherein the advertiser’s name appears first and second respectively on search results within that segment. However, there is hectic competition for the same and slots booked in the category would not be available to others. Platinum listings cost Rs85,000 annually.

Paid Listing Algorithm of Justdial
Within other paid listings, the company rotates the priority in search results amongst all other paid members. The first to Platinum and Diamond are fixed while the other paid members are rotated based on the query. There’s no limit on the number on paid members they would be willing to accept. Here are some complaints against Justdial Paid Search.

Voice Search Advertising on Justdial
You will be getting instant message and emails detailing the contact information of the dialer. Justdial sells voice services with internet based services as an add-on to the package. I don’t understand why Internet Only should be Denied to Potential Advertiser.

Sulekha Advertiser’s Experience
Sulekha wants to give Quality Leads to Advertisers. For every search query, the user / consumer is requested to fill up a form with their contact details. This results in fewer leads on a daily basis but a better conversion chance. The information is then verified by the Sulekha team and sent to the advertisers with the higher-paying advertisers receiving the information immediately. The user also has the option of connecting to the advertiser directly through an online phone call or by sending a message over if they are interested in the services.

The various packages are priced at Rs35,000; Rs30,000; Rs18,000 and Rs15,000 annually, in decreasing order of priority received. The executive also promised free banner advertisements on their website as an incentive for purchasing the most expensive package.

Compared to Justdial Sulekha was willing to offer additional incentive to enroll as an advertiser.