India’s Most efficient on Cost Plain Vanilla Wireless Operator Idea Cellular was not too far behind market leaders – Airtel and Vodafone in Hiking Tariffs. The Trio Combined control over 2/3rd of the Indian Cellular Revenues. Here is a list of circles where Idea Cellular hiked its Tariff to increase ts RPM without negatively affecting the overall MoU or Traffic pattern. Idea infact managed to increase Revenues in several circles despite undertaking the hike.
Idea 3G
Vodafone 2G Mobile Voice Tariff Hike in April
Led by Airtel each and every Cellular Service Provider in India resorted to Tariff Hike by raising tariffs or reducing the benefits of STV or Pre-Paid Packs. Vodafone also did Tariff hikes selectively with its own Analytics stratgey preserving Traffic Minutes and yet trying to improve the realizations. Here is a list of Voice Call Tariff hikes by Vodafone in April 2013 in India.
Idea Cellular Expects Revenue Per Minute to be Flat
Idea Cellular Mgmt clarified that the overall RPM remained flat sequentially despite cutting free-mins mainly due to lower proportion of higher RPM ILD minutes in 4Q. Idea believes the stricter subs acquisition norms by TRAI has discouraged multi-SIM usage and has led to incremental consumer spending in favour of existing SIM card (vs. buying a … Read more
Vodafone India Summer Roaming Pack – Pre-Paid
Vodafone India Ltd., leading telecommunications service providers, today launched a new attractive national roaming plan for its pre-paid customers. Roaming Pack Cost – Rs 26 to Rs 47 depending on your circle Incoming calls while roaming on Vodafone network at 30p/minute, across the country. Outgoing call rates at 1.5p/sec for all local & STD calls, … Read more
Why Idea Cellular Desperately Needs 900MHz Spectrum ?
900 MHz spectrum remains a major factor along with the incumbency factor for market leadership in various circles. Idea holds 900 MHz spectrum in 9 service areas covering ~48% of national revenue and ~72% of Idea’s revenue. The following Chart Shows Idea Cellular’s Revenue in Circles of 900MHz
Idea Cellular Mobile Tariff Hikes in Feb-2013
Idea Cellulr along with other operators have hiked Voice Call tariffs as well as reducing the minutes of usage on STV and STD / Minutes Pack for Pre-Paid Users. The following Chart shows the details and impact of Idea Cellular mobile Call tariff hike across India in the month of Feb-2013. The Tariff hikes are … Read more
Vodafone Voice Tariffs Hike in Feb-2013
Vodafone along with Airtel has also hiked Voice Tariffs in Feb-2013. The following Chart shows how Vodafone has hiked Voice Call STD, Local and Free Usage Limits in the month of Feb 2013.
Idea Keeps Focused on 2G Voice, 3G Data 3 Years Away
Idea Cellular Management does believe that the tariffs now seem to be bottoming out and realizations should inch up going forward. In fact, Idea has already started tweaking plans (mainly discount vouchers) in various circles depending on local dynamics. Management’s view remains that increase in ARPMs will be gradual, rather than a one-time steep hike. … Read more