How Vodafone Hiked Voice Tariffs in Jan/Feb 2014 ?

Breaing NewsVoice continues to be the major Revenue Engine for Telecommunications Companies in India. Telcos move tariffs in India on a circle-by-circle strategy using Big Data Analytics to improve their ARPU realizations. Excerpts from our Database are as under on how Vodafone India moved its Voice Tariffs in the first 2 months of 2014.

Increase in Voice Tariffs by Vodafone India in 14 Circles

Circle Old Pack New Pack Impact
Gujarat STD Pack of Rs48 – STD calls @ Rs0.30/min for First 1000 mins – validity 30 days Cost of Pack Rs67 – validity 30 days – STD calls @ Rs0.30/min for first 600 mins and thereafter @ Rs0.35/min RPM increase of 11%, RPM increase will increase with higher usage
HP STD Pack of Rs48 – validity 30 days – Local & STD calls @ Rs0.30/min STD Pack of Rs48 – validity 30 days – Local & STD calls @ Rs0.35/min RPM increase of 9%
Karnataka STD Pack of Rs27, STD calls @ Rs0.35/min, validity 30 days STD Pack of Rs27, STD calls to Mobile No. @ Rs0.35/min, validity 30 days RPM increase of 1%, increase will be more for higher number of calls to landlines
Karnataka Local Pack of Rs46, validity 30 days, Local calls @ Rs0.30/min Cost of Pack Rs55 – validity 30 days – Local calls to Mobile No. @ Rs0.30/min RPM increase of 10%
Kerala Combo Pack of Rs9, validity 30 days, Local & STD calls to Landline No. @ Rs0.01/sec Cost of Pack Rs45 – validity 30 days – Local & STD calls @ Rs0.01/sec RPM increase of 31%
Kolkata Local Pack of Rs75, validity 60 days, Local calls @ Rs0.40/min Local Pack of Rs75, validity 56 days, Local calls @ Rs0.40/min RPM increase of 2%
Kolkata Local Pack of Rs39, validity 30 days, Local calls @Rs0.40/min Cost of Pack Rs39 – validity 28 days – Local calls @ Rs0.40/min RPM increase of 3%
Mumbai STD Pack of Rs37, STD calls to Mobile No. @ Rs0.35/min, validity 30 days STD Pack of Rs37, STD calls to Mobile No. @ Rs0.40/min, validity 30 days RPM increase of 9%
Orissa Minutes Pack of Rs29 – 90 Local mins free to Own Network – validity 5 days Minutes Pack of Rs29 – 85 Local mins free to Own Network – validity 5 days RPM increase of 6%
Punjab Local Pack of Rs9, validity5 days, Local calls to Own Network@ Rs0.20/min, Local Pack of Rs9, validity 3 days, Local calls to Own Network@ Rs0.20/min, RPM increase of 55%
Rajasthan Local Pack of Rs39, validity 45 days, Local calls to Own Network @Rs0.10/min Local Pack of Rs45, validity 45 days, Local calls to Own Network @Rs0.10/min RPM increase of 12%
UP – E Local Pack of Rs29, validity 28 days, First 60 sec will be charged @ Rs0.02/sec & thereafter Local calls to Mobile No. @ Rs0.30/min – Cost of Pack Rs66 – validity 28 days – Local calls to Mobile No. @ Rs0.30/min RPM increase of 12%
UP-W Combo Pack of Rs7, validity 90 days), Local & STD calls @ Rs0.60/min Cost of Pack Rs7 – validity 28 days) – Local & STD calls @ Rs0.60/min RPM increase of 5%
WB Local Pack of Rs105, validity 90 day, Local calls @ Rs0.40/min Cost of Pack Rs104 – validity 90 day – Local calls @ Rs0.016/2 sec RPM increase of 12%



Decrease in Voice Tariffs to Compete in Some Circles by Vodafone India

Circle Old Pack New Pack Impact
Delhi Minutes Pack of Rs29 – 75 Local mins free to Own Network – validity 5 days Minutes Pack of Rs29 – validity 7 days – 97 Local mins free to Own Network RPM decline of 23%
Haryana Minutes Pack of Rs55 – 100 mins free to Local No. – validity 15 days Minutes Pack of Rs55 – 125 mins free to Local No. – validity 15 days RPM decline of 25%
Mumbai Local Pack of Rs34, validity 30 days, Local calls to Mobile No. @ Rs0.40/min Cost of Pack Rs34 – talktime Rs10 – validity 30 days – Local calls to Mobile No. @ Rs0.40/min RPM decline of 11%
Punjab Combo Pack of Rs41, validity 28 days), Local & STD calls @ Rs0.40/min Cost of Pack Rs41 – talktime Rs10 – validity 40 days – Local & STD calls @ Rs0.40/min RPM decrease of 18%
TN Combo Pack of Rs39, validity 28 days), First min will be charged @ Rs1.0/min & thereafter Local & STD calls @ Rs0.40/m Cost of Pack Rs39 – validity 28 days) – Local & STD calls @ Rs0.50/min RPM decline of 1%
UP-W Minutes Pack of Rs16 – validity 2 days) – 70 Local mins free to Own Network Cost of Pack Rs16 – validity 3 days) – 65 Local mins free to Own Network RPM decline of 20%

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