How Aircel Hiked Tariffs in Jan/Feb 2014 ?

In accordance with incumbents, challenger operator, Aircel also hiked tariffs in Jan / Feb 2014 selectively in some circles not as widely as Airtel or Vodafone did. Here is the excerpt from our Database on how Aircel hiked its tariffs in 9 circles,

Increase in Tariffs and Revenue Per minute (RPM) Impact

Circle Old Tariff New Tariff Impct
AP Local Pack of Rs64, validity 28 days, Local calls to Own Network free, Free calls benefits maximum 8 hours per day Cost of Pack Rs64 – validity 28 days – First 120 secs will be charged @ Rs0.015/sec & thereafter Local calls to Own Network free – Free calls benefits maximum 8 hours per day RPM increase of 84%
Karnataka Seconds Pack of Rs38 – validity 30 days – first 120 secs will be charged @ Rs0.02/sec per day & thereafter 1 Lakh Local seconds free to Own Network Seconds Pack of Rs38 – validity 21 days – first 120 secs will be charged @ Rs0.02/sec per day & thereafter 1 Lakh Local seconds free to Own Network RPM increase of 43%
Kolkata Combo Pack of Rs34, validity 30 days, Local & STD calls @ Rs0.30/min Cost of Pack Rs34 – validity 30 days – Local & STD calls to Mobile No. @ Rs0.32/min – Local & STD calls to Landline No. @ Rs0.03/sec RPM increase of 6%
Kolkata Local Pack of Rs13, validity 45 days, Local calls @ Rs0.012/2 sec Cost of Pack Rs13 – validity 30 days – Local calls @ Rs0.012/2 sec RPM increase of 7%
Maharashtra Minutes Pack of Rs97 – 400 mins free to Local No. – validity 30 day Cost of Pack Rs97 – validity 30 days – 350 mins free to Local No. RPM increase of 14%
Mumbai STD Pack of Rs37, validity 28 days, STD calls @ Rs0.35/min STD Pack of Rs37, validity 28 days, STD calls @ Rs0.40/min RPM increase of 7%
TN STD mins Pack of Rs48 – 100 Mobile mins free to STD No. – validity 15 day STD mins Pack of Rs48 – 100 Mobile mins free to STD No. – validity 14 day RPM increase of 7%
WB Minutes Pack of Rs5 – 15 mins free to Local No. – validity 1 day Cost of Pack Rs2 – validity 1 day – 5 mins free to Local No. RPM increase of 200%
UP – E Local Pack of Rs29, validity 28 days, First 60 sec will be charged @ Rs0.02/sec & thereafter Local calls to Mobile No. @ Rs0.30/min – Cost of Pack Rs66 – validity 28 days – Local calls to Mobile No. @ Rs0.30/min RPM increase of 12%



Decrease in Tariff to sustain competition

Circle Old Tariff New Tariff Impct
Delhi Local Pack of Rs11, validity 14 days, Local calls to Own Network @ Rs0.10/min Local Pack of Rs11 – validity 28 days – Local calls to Own Network @ Rs0.10/min RPM decline of 21%
Kolkata Minutes of Pack Rs17 – validity 5 days – 40 mins free to Local No. Minutes of Pack Rs17 – validity 7 days – 40 mins free to Local No. RPM decline of 29%
MP Local Pack of Rs43, validity 30 days, Local calls to Own Network@ Rs0.20/min Cost of Pack Rs54 – validity 30 days – Local calls to Own Network @ Rs0.10/min RPM decline of 11% at 200 minutes usage
WB Local Pack of Rs19, validity 21 days), Local calls to own Network @ Rs0.12/min Cost of Pack Rs19 – validity 28 days) – Local calls to Own Network @ Rs0.12/min RPM decline of 21%
Maharashtra Combo Pack of Rs25, validity 30 days, Local & STD calls @ Rs0.012/2 sec – Cost of Pack Rs25 – validity 30 days – Local & STD calls to Mobile No. @ Rs0.30/min RPM decline of 5%

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