How Airtel Pre-Paid Tariffs Changed in Jan-Feb 2014 ?

Airtel PrePaid Mobile TariffsOur recent channel checks suggest that operators across circles continue to withdraw / reduce discounted / free minutes; however, the pace appears to have slowed. While we also picked up increasing instances of rising discounts (i.e., a reduction in RPM), the overall trajectory still remains with an upward bias on realisations. Our discussions with retailers also indicated that commission levels have remained stable over the past 6-8 months (possibly indicating this cost may not be squeezed any more).

Airtel India Increased tariffs across 16 Circles in Pre-Paid Segment leading to higher RPM while it had to offer Discounts to Competition to maintain the Average MoU Traction in 6 Circles where it reduced tariffs on select packs. Here is the Detailed Chart of Airtel Tariffs Increases in the Month of Jan and Feb 2014 as released by the company exclusively to us.

Chennai STD Pack Rs76 – validity 84 days – STD calls to Mobile No @ Rs0.35/min Cost of Pack Rs76 – validity 75 days – STD calls to Mobile No @ Rs0.35/min RPM increase of 5%
Delhi Combo Pack of Rs7, validity 30 days, Local / STD calls to Mobile No @ Rs0.012/Rs0.015 per sec, Local & STD calls to Landline No @ Rs0.025/sec Cost of Pack Rs7 – validity 28 days – Local / STD calls to Mobile No @ Rs0.012/Rs0.015 per sec – Local & STD calls to Landline No @ Rs0.025/sec RPM increase of 1%
Gujarat Combo Pack of Rs42, validity 30 days, Local calls to Mobile No @ Rs0.40/min, STD calls to Mobile No @ Rs0.35/min – Cost of Pack Rs42 – validity 28 days – Local / STD calls to Mobile No @ Rs0.40 / Rs0.35 per min RPM increase of 2%
Gujarat Minutes Pack of Rs109 – 215 mins free to Local Mobile No. – validity 30 days Minutes Pack of Rs109 – 215 mins free to Local Mobile No. – validity 21 days RPM increase of 43%
J&K STD Pack of Rs26, STD calls @ Rs1.20/3 min, validity 28 days Cost of Pack Rs39 – validity 28 days – STD calls @ Rs0.35/min At STD usage of 100 mins, RPM increase of 12%
Karnataka STD Pack of Rs28, First min will be charged @ Rs0.02/sec and thereafter STD calls @ Rs0.35/min, validity 28 days STD Pack of Rs28 – validity 28 days – First min will be charged @ Rs0.02/sec and thereafter STD calls to Mobile No. @ Rs0.35/min RPM increase of 6%, impact will be more for higher number of calls to landlines
Kerala STD Pack of Rs32, STD calls @ Rs0.35/min, validity 30 days Cost of Pack Rs9 – validity 7 days – STD calls @ Rs0.35/min RPM increase of 10%, RPM impact will be higher for lower usage
Karnataka Combo Pack of Rs17, validity 30 days, First 120 seconds will be charged @ Rs0.02/sec and thereafter Local & STD calls to Mobile No. @ Rs0.40/min Cost of Pack Rs17 – validity 28 days – First 2 mins will be charged @ Rs0.02/sec and thereafter Local & STD calls @ Rs0.40/min RPM increase of 3%
Kolkatta Minutes Pack of Rs99 – 500 Local mins free to Own Network – validity 10 days Minutes Pack of Rs99 – 425 Local mins free to Own Network – validity 10 days RPM increase of 18%
MP Combo Pack of Rs67, validity 30 days, Local & STD calls @ Rs0.35/min Cost of Pack Rs67 – validity 28 days – Local & STD calls @ Rs0.35/min RPM increase of 3%
Maharashtra Local Pack of Rs34, validity 30 days, Local calls @ Rs0.40/min Local Pack of Rs34, validity 28 days, Local calls @ Rs0.40/min RPM increase of 3%
Mumbai Local Pack of Rs33, validity 30 days, Local calls @ Rs0.40/min Cost of Pack Rs33 – validity 28 days – Local calls to Mobile No. @ Rs0.40/min RPM increase of 3%
Punjab Local Pack of Rs19, validity 8 days), Local Mobile calls to Own Network @ Rs0.20/min Cost of Pack Rs19 – validity 7 days) – Local Mobile calls to Own Network @ Rs0.25/min RPM increase of 2%, RPM impact will be higher with higher usage
Rajasthan Combo Pack of Rs28, validity 28 days, Local & STD calls @ Rs0.40/min Combo Pack of Rs27, validity 28 days, Local & STD calls @ Rs0.50/min RPM impact of 17%
UP-W Combo Pack Cost of Pack Rs4 – validity 30 days – Local / STD calls to Mobile No. @ Rs0.012 / Rs0.014 per sec – Local & STD calls to Landline No. @ Rs0.025/sec Cost of Pack Rs4 – validity 30 days – Local / STD calls to Mobile No. @ Rs0.012 / Rs0.015 per sec – Local & STD calls to Landline No. @ Rs0.025/sec RPM increase of 1%

Airtel Mobile Tariff Decreased in Select Circles of India during Jan / Feb 2014

Delhi Combo Pack of Rs46, validity 28 days, Local & STD calls @ Rs0.50/min – Cost of Pack Rs46 – validity 28 days – Local & STD calls to Mobile No. @ Rs0.45/min – Local & STD calls to Landline No. @ Rs0.02/sec RPM decline of 4%
Haryana Combo Pack of Rs34, validity 30 days, First 60 secs will be charged @ Rs0.016/sec and thereafter Local / STD calls @ Rs0.40 / Rs0.35 per min – Cost of Pack Rs34 – validity 21 days – Local / STD calls @ Rs0.40 / Rs0.35 per min RPM decline of 2%
MP Local Pack of Rs62, validity 25 days, Local Mobile calls to Own Network @ Rs0.10/min Local Pack of Rs69, validity 28 days, Local Mobile calls to Own Network @ Rs0.10/min RPM decline of 1%
Punjab STD Pack of Rs36, validity 28 days, First 60 secs will be charged @ Rs0.016/sec and thereafter STD calls @ Rs0.35/min Cost of Pack Rs36 – validity 28 days – STD calls @ Rs0.35/min RPM decline of 18%, at STD usage of 100 mins per month
Rajasthan Combo Pack of Rs39, validity 28 days, First min will be charged @ Rs1.0/min and thereafter Local & STD calls @ Rs0.40/min Cost of Pack Rs39 – validity 28 days – Local & STD calls @ Rs0.50/min RPM decline of 1%
UP-W Local Pack of Rs37, validity 28 days, First 2 mins will be charged @ Rs0.025/sec and thereafter Local calls to Mobile No. @ Rs0.012/2 sec Cost of Pack Rs37 – validity 56 days – First 2 mins will be charged @ Rs0.025/sec and thereafter Local calls to Mobile No. @ Rs0.012/sec RPM decline of 12%

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