Malaysian Telecom Giant also Maxis hosted a group luncheon forum for investors to meet the new CEO, Morten Lundal. One of the key initiatives pushed by its new CEO is to narrow excess mgmt layers by 40% and existing operational silos which he believes have served to dilute the company’s agility and competitiveness. Headcount will be reduced further from current c3,200 level to c3,000 by year-end, mostly with reduction from management layers.
Maxis noted its intention to claw back some market share, particularly on prepaid segment. Key areas of focus lies on fixing its distribution network which had fallen in prominence vs. peers and branding. Distribution points
