How Zomato Runs the Food Aggregator O2O Business with Mobile App ?

The Indian restaurant market is highly fragmented with only 6.2% of the value being driven by chain restaurants and the remainder being standalone restaurants (source: RedSeer). This makes the role of an aggregator like Swiggy / Zomato important as it can aid the growth of the industry by giving restaurants the ability to market, engage and acquire customers without the need for sophisticated digital marketing tools, branding expertise or their own delivery infrastructure.

Zomato adds value to the restaurant partners in the form of – Discovery The restaurant partners can get listed on Zomato’s online discovery platform for

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Zomato Vs Swiggy compete for Food Delivery- Revenue Grows 200%

Internet Food Delivery App Zomato posted solid revenue growth of 200% yoy in FY2019, a marked acceleration from the 33% revenue growth posted in FY2018. This was driven by the expeditious 310% revenue growth in the delivery segment, which saw a rapid scale-up of orders, from a monthly run-rate of 5 mn orders in March 2018 to 33 mn orders in March 2019. Revenues will likely grow at a strong clip in FY2020 also – compared to US$206 mn of revenues posted in FY2019, Zomato is already at a US$350 mn annualized revenue run-rate currently.

Zomato’s costs shot up by 525% yoy, higher than its revenue growth. We believe this was primarily on account of substantially higher marketing

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