How Zomato Runs the Food Aggregator O2O Business with Mobile App ?

The Indian restaurant market is highly fragmented with only 6.2% of the value being driven by chain restaurants and the remainder being standalone restaurants (source: RedSeer). This makes the role of an aggregator like Swiggy / Zomato important as it can aid the growth of the industry by giving restaurants the ability to market, engage and acquire customers without the need for sophisticated digital marketing tools, branding expertise or their own delivery infrastructure.

Zomato adds value to the restaurant partners in the form of – Discovery The restaurant partners can get listed on Zomato’s online discovery platform for

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Swiggy – 80% Business from Food Delivery, 500 Cities, Operating Metrics

Swiggy the Online Delivery partner for restaurants is now present in the Top 500 Cities of India. The food delivery business is the mainstay of the business and accounts for 80% of the company’s revenues. Testing if the spaghetti sticks to the wall or not, Swiggy after a considerable deliberations ventured into Cloud Kitchens – … Read more