MakeMyTrip Leveraging Technology for Customer Service & Engagement

MakeMyTrip - TechnologyTo bring in personalized user experience, MakeMyTrip has added features such as mobile virtual assistant (GIPS) to assist customers while on trip, notifications when fares for searched routes / hotels fall, etc made possible by data mining and use of Artificial Intelligence algorithms. MakeMyTrip has also been continuously upgrading its mobile platform, which has led to reduced latency rate, lower app size, 100% crash-free performance, etc. – enhancing customer experience and hence retention and repeat rates.

MakeMyTrip had 5.2mn monthly active users on its platform in F1Q17 vs. 4.2mn in F4Q16. Downloads of the MakeMyTrip app have exceeded 23mn as of the end of F1Q17. The company’s nationwide TV campaign has resulted in 63% growth in new users acquired and 59% growth in total users. Mobile has been the key driver of (more…)

India moves to become an IoT Economy

IoT Economy IndiaIoT – Internet of Things brings together a complete set of technologies (sensors, wireless systems, computing, storage, system integration) for use cases like bringing economies of scale, reducing complexity of business, ability to know different assets and their health, and predictive maintenance.

According to the Secretary of the Department of Electronics and Information Technology (DeitY), the government had released a draft policy on IoT, which is at the consultation stage. The government is adopting a Public Private Partnership (PPP) model for this. Under different programs, the government is partnering with and helping start-ups, mentoring them to develop innovative breakthrough (more…)

Network Services: Exponential Data Boom for Tata Communications

Tata Communications’ Network Services include dedicated point-to-point connectivity (IPL or NPL), IP-based internet connectivity and multi-location connectivity through Virtual Private Networks (VPN). The network service business derived significant benefits from exponential growth in internet traffic. However, due to significant fall in delivery price, the overall network business managed to report mere 12% CAGR over FY10-14. VPN business (less sensitive to pricing pressure) reaped the benefit of higher penetration of remote infrastructure management and cloud computing and (more…)

The Rise of Internet of Things & Applications with Big Data

IoT DisruptionInternet of Things – IoT will be a multibillion-unit market by 2020, with applications ranging from wearables, gaming, fitness and medicine to industrials and transportation. However, unlike the current era of mobile devices, which has some standardization on the components side, IoT market evolution could be fragmented, with products / chips tailored to areas of usage.

The opening of software platforms over the past decade has enabled developers around the world to develop applications for mobile and other devices. The emergence of IoT (more…)