Airtel Offloads 37% Voice to VoLTE

Incumbent Telecom Operator Bharti Airtel Ltd has been managing 2G / 3G and 4G Networks. Though off late, they are re-farming the 3G Spectrum to 4G LTE Network. An achievement worth mentioning is that Airtel has offloaded 37% of its Voice Traffic to VoLTE. This is made possible with the mass availability of VoLTE compatible handsets in the market. Additionally, 38m subs can use VoWi-Fi based on device compatibility; 2m are the daily active subs and 5m+ users have used this service till now at least once. Post Airtel VoWi-Fi rollout, there has been a 73% increase in call duration and 42% reduction in failed call attempts due to improved indoor experience.

850MHz acquired from Tata Indicom is actively used by Airtel. Airtel has 850MHz wireless spectrum in 5 circles though it has 5MHz in none of these. In two circles, it uses the 850 band for LTE. Being sub 1 GHz spectrum, it is used to improve reach and

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How 95% Pre-Paid Users with Unbundled Packages Will Deter Airtel / Vodafone/ Idea ?

Unbundled Pre-Paid Users a Liablity on TelcosThe A-Vo-Id [Airtel, Vodafone, Idea Cellular] Telecom Operator Lobby Control over 2/3rd of the Indian Telecom Market. They have ~95% of their subscribers on the pre-paid platform and never did they make any effort to convert them to post-paid. Never did you see them offering Bundled Packages [SmartPhones,Unlimited Voice, SMS and 3G Data] even in post-paid segment. Reliance Communications was the only exception in this regard which offered iPhone and Unlimited Calling Pack.

To date, A-Vo-Id operators focus has been on cannibalisation of SMS revenues by messaging apps (WhatsApp, Viber, WeChat, etc). Clearly, the advent of OTT voice adds an additional potential threat. At first glance, the amount of revenue exposed to

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myairtel app wins Best Application in Mobile World Congress

Airtel’s myairtel application has been acknowledged as ‘App of the Year’ in ‘Best Application using Network APIs’ category at the prestigious Global Mobile Awards 2013 in Barcelona. myAirtel App is developed by IBM Labs India, and Powered by a robust Network API backbone and a simple front-end User Interface. The myAirtel App lets customers of … Read more