Telenor / Uninor India Positions as Low Cost Operator, Circlewise Operations

Telenor - Uninor India Operations After the Supreme Court’s Feb 2012 decision to quash all of company’s licenses, Telenor bought back spectrum in six circles (AP, Bihar, Gujarat, Maharashtra, UP (E), and UP (W)), shutting down its commercial operations in seven others. Telenor’s Indian Operations Uninor has taken a different strategy for 2G Voice operations in India positioning itself as a Low Cost Operator.

Instead of going for pan-circle network coverage to begin with, Telenor focuses on bringing its network quality at par with the leaders in the market in select clusters in a (more…)

Uninor – Rationalizing Tariffs with Deep Pockets

Uninor / Telenor India Revenues for Q1-2013 degrew 30% affected from the scale of 13 to 6 circles, but organic revenues in the six operating circles grew 7%. Uninor added 1.4mn VLR subs in the 6 circles during the quarter, with a churn of 5% from 12% previously. Uninor does not look to lower the aggression which could cap any expected RPM hikes by incumbents like Airtel and Idea.

ARPU and MOU have also increased 5% and 10% respectively to INR94 and 401/subs/month. It has reduced the RPM by 3% during the quarter, offering current RPM of 24paise/min. With an arbitrage of 11 paisa./mins vs incumbents (idea, Bharti RPM at 35paise/min), it continues to fight for market share with lower price offering. (more…)