Voice continues to be the major Revenue Engine for Telecommunications Companies in India. Telcos move tariffs in India on a circle-by-circle strategy using Big Data Analytics to improve their ARPU realizations. Excerpts from our Database are as under on how Vodafone India moved its Voice Tariffs in the first 2 months of 2014.
Vodafone-Pre-Paid-Pack
Vodafone Prep-Paid Realizations Rise 9-44% Across India
In-line with the rest of the industry (include new entrants) Vodafone started fine tuning their pre-paid mobile plans by increasing tariffs / reducing the number of days / reduce talk-time benefits etc so that the the net realizations per minute goes up. This can be easily done by their Anayltics team looking at the tarffic patterns and the plans subscribed. Our statistics team tracking Telecom Tariffs in India has released the data on Vodafone Tariff hikes in August / September 2013. The following chart shows the hikes represented by circle name, old tariff followed by new tariff, the change and the impact
- Andhra Pradesh local pack of Rs29, validity 28 days, first 60 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min local pack of Rs29, validity 28 days, first 120 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min New pack charges a higher rate
Vodafone Pre-Paid Mobile Tariff Changes in May-2013
Vodafone India in-line with Airtel has reduced benefits on most of the Special recharge / tariff Vouchers and Pre-Paid Packs across all the 22 Circles in India. Even a Small Modification in STV / Recharge Pack adds considerably to the bottomline of the company in that circle. We’d like to present you data on the Vodafone Pre-Paid Mobile STV / Recharge Pack Modifications that happened in May-2013 as shown in the table below
Vodafone 2G Mobile Voice Tariff Hike in April
Led by Airtel each and every Cellular Service Provider in India resorted to Tariff Hike by raising tariffs or reducing the benefits of STV or Pre-Paid Packs. Vodafone also did Tariff hikes selectively with its own Analytics stratgey preserving Traffic Minutes and yet trying to improve the realizations. Here is a list of Voice Call Tariff hikes by Vodafone in April 2013 in India.