Is Wi-Fi Friend or Foe of Airtel / Vodafone / Idea ?

Wi-Fi Friend of TelcoWiFi can do the heavy lifting on mobile data traffic. The way your Android devices are configured by default says more about this – all your App updates have to happen through Wi-Fi network, thus can be used as a service differentiation tool.

WiFi usage is gaining a lot more traction – as unlimited 3G data packages become rare for consumers and WiFi is often considered ‘free’. Operators benefit from offloading traffic from macro networks. But not every telco can do this – fixed line connectivity is still critical, hence integrated telcos are relatively better positioned.

WiFi deployment has been widely considered as a cost avoidance / saving strategy, with little evidence of stand-alone revenue contribution so far. Gartner estimates that WiFi (more…)