Airtel Chooses Ericsson’s Mobile Broadband Charging Solutions

Airtel has deployed Ericsson’s Mobile Broadband Charging solution and has completely modernized it’s Pre-paid/ IN solution for it’s subscribers, across 23 circles in India. The solution will allow Bharti Airtel to enhance the prepaid customer experience by offering a wider & attractive range of prepaid services, flexible bundling and real time control of chargeable services.

What this means to Airtel’s Mobile Customers ?
Airtel will allow prepaid customers to have personalised profile based data charging plans. Prepaid customers will be able to customise their data plans across multiple domains – 2G, 3G, 4G/LTE & Wi-Fi.

The wide array of prepaid services, personalised data plans and real time charging experience will allow prepaid customers to control their mobile usage without any Bill Shock and Complaints.

You can read more details about Mobile Broadband Charging here – http://www.ericsson.com/ourportfolio/telecom-operators/broadband-charging

Airtel 4G LTE Customers of Pune get CSFB facility to Make Voice Calls using GSM

Airtel, India’s Largest Wireless Carrier just a while ago told us that they have tested their 4G LTE network in Pune with Nokia Siemens Networks’ Circuit Switched FallBack (CSFB) voice solution using the underlying GSM Band. With CSFB, the network can transfer customers to GSM platform to make and receive voice calls and access voicemails while retaining the experience of ultra-fast data services on 4G smartphones. CSFB also enables text messaging service (SMS) for LTE subscribers, providing a unified voice and SMS service experience along with LTE data services.

Much ahead of the over hyped Reliance Jio 4G launch, Airtel has managed to prove its superiority as the solution will enable our 4G customers to enjoy high-quality voice services on GSM network and ultra-fast data services on TD-LTE platform – thereby allowing them to have a unified experience on a 4G handset.

How Airtel & NSN have managed to Develop this Technology ?
The solution will enable our 4G customers to enjoy high-quality voice services on GSM network and ultra-fast data services on TD-LTE platform – thereby allowing them to have a unified experience on a 4G handset.

CSFB is a 3GPP compliant functionality that enhances TD-LTE (time division duplex-long term evolution) and FDD-LTE frequency division duplex-long term evolution) deployments with voice capabilities. With CSFB, the end-user device is directed to WCDMA or GSM network for voice calls. The device then remains in the WCDMA/GSM network until the call is completed. Data sessions also continue in the 3G network many times at lower speeds. If dual transfer mode is available in GSM, data session also continues while using the GSM network.

Airtel Leads Revenue Market Share in 2012

Telecom regulator TRAI released operator wise gross revenue data for 3Q FY13. Revenue market share for incumbent operators (including Bharti, Idea and Vodafone) increased to 67.7% in 3Q FY13 from 66.9% in 2Q FY13. Bharti and Idea gained ~50bps and ~20bps market share QoQ. RMS for Vodafone remained almost flat whereas other operators like Rcom, Tata Tele and Aircel lost 10-20bps market share each.

Revenue market share (RMS) for Airtel stood at 30.4% in 3Q FY13. Adjusted for one time revenue gain in previous quarter for Airtel, RMS increased by 50bps QoQ. Increase in revenue market share was on the back of over 100bps QoQ increase in Category B&C circles. Notably, in last two years, Airtel has been under pressure due to aggressive pricing and marketing by other operators including (Idea and Vodafone). However, Bharti airtel managed to regain some lost ground in 9M FY13 (30.4% in 3Q FY13 vs 29.2% in 4Q FY12) on the back of tactical change in tariff strategy.

RMS for Idea stood at 14.8% at the end of 3Q FY13 and grew by 20bps QoQ. Increase in RMS is attributed to ~30bps increase in category A&B circles partially offset by flat RMS in Metros and category C circles. On the back of aggressive marketing and tariff strategy and expanding presence in emerging circles, Idea has managed to increase its RMS by 120bps in last two years

RMS for Vodafone remained flat QoQ at 22.5%. This was driven by increase in Metro and category A cirles offset by decline in category B&C circles. Other operators like Rcom, Tata Tele, Aircel and Telewings lost 10-20bps each in 3Q FY13.

Most Sought After / Popular SmartPhones in China

iPhoneThe iPhone remained the favorite mobile phone brand among users, with a 21.2% “attention rate” (the percentage of search queries for a certain brand across all mobile phone-related search queries), up 1.2pp QoQ. Samsung (15.8%, up 0.2pp) overtook Nokia (14.6%, down 1.8pp) to become the second most searched-for mobile phone brand among Chinese users. Although overseas brands continued to fill the 3 most favored mobile phone brands, there were five Chinese domestic brands which managed to enter the top 10, including Xiaomi (8.5%, up 2.1pp), Lenovo (4.7%, up 0.9pp), Huawei (3.2%, up 0.3pp), ZTE (2.7%, up 0.1pp) and Meizu (2.3%, up 0.7pp).

In terms of the most popular mobile phone models, Apple took all top 3 positions with its iPhone4S (representing an 8.4% attention rate), iPhone5 (7.6%) and (more…)

HTC One (M7) Competing Galaxy S3 and iPhone 5

HTC-One-97HTC launched its new flagship model “One” (previously known as M7) on 19 February. Compared with ‘Butterfly’, One features a smaller size screen (4.7-inch, versus 5″), more powerful AP (1.7 GHz quad core, versus 1.5 GHz), higher resolution (468 ppi, versus 441 ppi), metallic feeling (aluminium unibody casing, versus polycarbonate), better sound quality (dual front-facing speaker-box) and bigger battery capacity (2,300 mAh, versus 2,020 mAh). Weight/thickness are similar to Butterfly.

It has an impressive HD voice (positive for AAC). Its “ultrapixel” camera seems to deliver decent picture quality, but it remains debatable if this is as good as the 13 MP found in most flagship models. The aluminium unibody design makes the device a bit warmer than others, which mostly used polycarbonate casings. We believe the 4MP large pixel sensor allows HTC One to have better picture quality in low light environment and much better shutter speed. The lower resolution is unlikely to hurt the image quality as the human eye won’t be able to detect the difference between 4MP and 8MP on a 5 inch screen.

The new HTC “One” is a decent product, competition could remain intense in 2Q13, as most flagship models have a similar design (FHD, thinner design, and customised camera functions). With iPhone 5 demand continuing to be weak, we think HTC One has a chance to achieve decent volume if HTC can solve the yield rate problem of its camera (OIS, Optical Image Stabilizer) and come out with the right marketing message. However, we believe HTC’s problem lies more with its marketing muscle than its product.

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