In accordance with incumbents, challenger operator, Aircel also hiked tariffs in Jan / Feb 2014 selectively in some circles not as widely as Airtel or Vodafone did. Here is the excerpt from our Database on how Aircel hiked its tariffs in 9 circles,
Increase in Tariffs and Revenue Per minute (RPM) Impact
| Circle | Old Tariff | New Tariff | Impct |
| AP | Local Pack of Rs64, validity 28 days, Local calls to Own Network free, Free calls benefits maximum 8 hours per day | Cost of Pack Rs64 – validity 28 days – First 120 secs will be charged @ Rs0.015/sec & thereafter Local calls to Own Network free – Free calls benefits maximum 8 hours per day | RPM increase of 84% |
| Karnataka | Seconds Pack of Rs38 – validity 30 days – first 120 secs will be charged @ Rs0.02/sec per day & thereafter 1 Lakh Local seconds free to Own Network | Seconds Pack of Rs38 – validity 21 days – first 120 secs will be charged @ Rs0.02/sec per day & thereafter 1 Lakh Local seconds free to Own Network | RPM increase of 43% |
| Kolkata | Combo Pack of Rs34, validity 30 days, Local & STD calls @ Rs0.30/min | Cost of Pack Rs34 – validity 30 days – Local & STD calls to Mobile No. @ Rs0.32/min – Local & STD calls to Landline No. @ Rs0.03/sec | RPM increase of 6% |
| Kolkata | Local Pack of Rs13, validity 45 days, Local calls @ Rs0.012/2 sec | Cost of Pack Rs13 – validity 30 days – Local calls @ Rs0.012/2 sec | RPM increase of 7% |
| Maharashtra | Minutes Pack of Rs97 – 400 mins free to Local No. – validity 30 day | Cost of Pack Rs97 – validity 30 days – 350 mins free to Local No. | RPM increase of 14% |
| Mumbai | STD Pack of Rs37, validity 28 days, STD calls @ Rs0.35/min | STD Pack of Rs37, validity 28 days, STD calls @ Rs0.40/min | RPM increase of 7% |
| TN | STD mins Pack of Rs48 – 100 Mobile mins free to STD No. – validity 15 day | STD mins Pack of Rs48 – 100 Mobile mins free to STD No. – validity 14 day | RPM increase of 7% |
| WB | Minutes Pack of Rs5 – 15 mins free to Local No. – validity 1 day | Cost of Pack Rs2 – validity 1 day – 5 mins free to Local No. | RPM increase of 200% |
| UP – E | Local Pack of Rs29, validity 28 days, First 60 sec will be charged @ Rs0.02/sec & thereafter Local calls to Mobile No. @ Rs0.30/min – | Cost of Pack Rs66 – validity 28 days – Local calls to Mobile No. @ Rs0.30/min | RPM increase of 12% |
Decrease in Tariff to sustain competition
| Circle | Old Tariff | New Tariff | Impct |
| Delhi | Local Pack of Rs11, validity 14 days, Local calls to Own Network @ Rs0.10/min | Local Pack of Rs11 – validity 28 days – Local calls to Own Network @ Rs0.10/min | RPM decline of 21% |
| Kolkata | Minutes of Pack Rs17 – validity 5 days – 40 mins free to Local No. | Minutes of Pack Rs17 – validity 7 days – 40 mins free to Local No. | RPM decline of 29% |
| MP | Local Pack of Rs43, validity 30 days, Local calls to Own Network@ Rs0.20/min | Cost of Pack Rs54 – validity 30 days – Local calls to Own Network @ Rs0.10/min | RPM decline of 11% at 200 minutes usage |
| WB | Local Pack of Rs19, validity 21 days), Local calls to own Network @ Rs0.12/min | Cost of Pack Rs19 – validity 28 days) – Local calls to Own Network @ Rs0.12/min | RPM decline of 21% |
| Maharashtra | Combo Pack of Rs25, validity 30 days, Local & STD calls @ Rs0.012/2 sec – | Cost of Pack Rs25 – validity 30 days – Local & STD calls to Mobile No. @ Rs0.30/min | RPM decline of 5% |