As traditional online access forms the majority of traffic and revenues for internet stocks but companies are actively pursuing mobile opportunities, the increased migration of traffic to mobile access is both a major threat (should companies not be able to adapt quickly enough) and a major opportunity (as mobile creates opportunities for increased traffic and new potential for monetisation).
As per J’son & Partners Consulting, mobile internet access penetration in 2012 is as shown in the chart below.
There is scope for further penetration in the coming years with increased usage of smartphones, improved broadband networks and lower handset prices.
The rise in mobile internet is driven primarily by the continued upward explosion of smartphone sales.