Idea Cellular the plain vanilla voice operator hiked 2G Voice Tariffs for its large pre-paid subscriber base (95%) across 12 circles based on Big Data Analytics of its Billing Team so that the pinch is not felt on the pockets of consumer and yet Revenue Per Minute [RPM] goes up marginally across each circle. The Analytics team chooses the most optimal way to do this so that the company doesn’t lose consumers as well yet maximize the profit in the cluster / circle.
Here are the Plans extracted from Idea Cellular Database that underwent hikes in the last 2 months
| Circle | Old Pack | New Pack | Comment |
| AP | Combo Pack of Rs89, validity 60 days, First two mins will be charged @ Rs0.025/sec and thereafter Local calls to Own Network @ Rs0.10/min – Local & STD calls to Mobile No. @ Rs0.01/sec | Cost of Pack Rs43 – validity 28 days – First two mins will be charged @ Rs0.025/sec and thereafter Local Mobile calls to Own Network @ Rs0.10/min – Local & STD calls to Mobile No. @ Rs0.012/sec | RPM increase of 7% |
| Gujarat | Local Pack of Rs48, validity 30 days, Local calls to Mobile No. @ Rs0.30/min | Local Pack of Rs53, validity 30 days, Local calls to Mobile No. @ Rs0.30/min | RPM increase of 5% |
| Kerala | Combo Pack of Rs17, validity 30 days, Local & STD calls @ Rs0.011/sec | Cost of Pack Rs17 – validity 30 days – Local & STD calls to Mobile No. @ Rs0.011/sec | RPM increase of 2%, impact will be more for higher number of calls to landlines |
| MP | STD Pack of Rs58, STD calls to Mobile @ Rs0.35/min, validity 75 day | Cost of Pack Rs58 – validity 60 days – STD calls to Mobile No. @ Rs0.35/min | RPM increase of 10% |
| Maharashtra | Local Pack of Rs38, validity 30 days, First 120 secs will be charged@ Rs0.015/sec and thereafter Local calls to Mobile No. @ Rs0.30/min | Cost of Pack Rs38 – validity 15 days – Local calls to Mobile No. @ Rs0.30/min | RPM increase of 2% |
| Maharashtra | Local Pack of Rs99, validity 30 days, Local calls to Own Network @ Rs0.10/min | Cost of Pack Rs68 – validity 30 days – First 120 seconds will be charged @ Rs0.015/sec and thereafter Local calls to Own Network @ Rs0.10/min | RPM increase of 15% |
| Mumbai | Local Pack of Rs35 – Local calls at Rs0.30/min | Cost of Pack Rs53 – validity 30 days – Local calls @ Rs0.25/min for first 300 mins and thereafter @ Rs0.30/min | Minimum RPM increase of 2%, RPM increase for an average user will be 13% |
| Mumbai | Combo Pack of Rs9, validity five days, Local / STD calls to Mobile No. @ Rs0.30 / Rs0.35 per min | Combo Pack of Rs9, validity five days, Local / STD calls to Mobile No. @ Rs0.30 / Rs0.40 per min | RPM increase of 2% |
| Punjab | Minutes Pack of Rs95 – 190 mins free to Local No. – validity 14 days | Cost of Pack Rs95 – validity 14 days – 180 mins free to Local No. | RPM increase of 6% |
| Rajasthan | Combo Pack of Rs14, validity 30 days, Local & STD calls @ Rs0.01/sec | Cost of Pack Rs14 – validity 28 days – Local & STD calls @ Rs0.01/sec | RPM increase of 1% |
| TN | Combo Pack of Rs48 – validity 30 days – Local / STDcalls to Mobile No. @ Rs0.30 / Rs0.35 per min | Cost of Pack Rs28 – validity 14 days – Local / STD calls to Mobile No. @ Rs0.30 / Rs0.35 per min | RPM increase of 11% |
| UP-W | Minutes Pack of Rs15 – 80 Local mins free to Own Network for two days | Cost of Pack Rs16 – validity two days – 70 Local mins free to Own Network | RPM increase of 22% |
Circles where Idea Cellular Reduced Prices in Jan / Feb 2014 is as below
Not just that a Hike will always help, sometimes to preserve market share and subscriber the company has to resort to reducing prices as competition demands.
| Circle | Old Pack | New Pack | Comment |
| AP | Minutes Pack of Rs45 – 75 mins free to Local & STD Mobile No. – validity seven days | Cost of Pack Rs45 – validity 30 days – 150 mins free to Local & STD Mobile No. | RPM decline of 50% |
| Delhi | Combo Pack of Rs39, validity 20 days, Local & STD calls @ Rs0.40/min | Cost of Pack Rs39 – talktime Rs20 – validity 60 days – Local & STD calls @ Rs0.40/min | RPM decline of 35% |
| Gujarat | Combo Pack of Rs31, validity 10 days, Local / STD calls to Mobile No. @ Rs0.30 / Rs0.35 per min | Cost of Pack Rs31 – validity 10 days – Local calls to Mobile No. @ Rs0.30/min – STD calls to Mobile No. @ Rs0.30/min for first 75 mins and thereafter @ Rs0.35/min | RPM decline of 2% |
| Haryana | Combo Pack of Rs37, validity 28 days, first 60 secs will be charged @ Rs0.016/sec and thereafter Local & STD calls @ Rs0.40/min | Cost of Pack Rs37, talktime Rs20, validity 56 days, first min is charged @ Rs0.016/sec and thereafter Local & STD calls @ Rs0.40/min | RPM decline of 20% |
| Kerala | STD Pack of Rs34, STD calls to Mobile No. @ Rs0.35/min, validity 30 days | Cost of Pack Rs26 – validity 30 days – STD calls @ Rs1.0/3 min | RPM decline of 11% |
| UP-E | Local Pack of Rs12, validity 9 days, First 180 secs will be charged @ Rs0.02/sec and thereafter Local calls to own Network@ Rs0.10/min | Cost of Pack Rs9 – validity 2 days – Local calls to Own Network @ Rs0.10/min | RPM decline of 3% |