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What were Consumers Searching on Google during COVID-19 ?

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Google the Largest Consumer Internet engagement Platform has assigned three labels to display the Indian consumers behavior in the COVID-19 Pandemic.

  • The Shock – new, sudden changes in top of mind concerns,
  • Small Change – some equanimity in accepting the new normal and
  • Speed up – an acceleration of nascent trends

The Shock En masse, Indian web consumers went from their regular searches to searches related to the Chinese virus – all about it, and how to beat it. Massive surges were seen in searches for sanitizers, masks and soon, immunity boosters. With sanitizing becoming a compulsion, cleaning products also came center stage. Consumers were lapping everything on these subjects they could find. The early days were dominated by

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Google’s India Vernacular for Android Very Soon; To get 1 Billion Indians Online

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Google India Target 1 Billion IndiansSpeaking at the IIFL Investors Conference, Rajan Anandan, Managing Director, Google India said that Google’s basic objective in India is to get a billion people on the Internet. With smartphone base in India increasing rapidly, this is achievable quickly, as India is a unique country. Within two years, a majority of Internet users would be accessing the net only through their mobile. The biggest challenge and the biggest opportunity are in creating a vernacular user interface.

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