Google the Largest Consumer Internet engagement Platform has assigned three labels to display the Indian consumers behavior in the COVID-19 Pandemic.
- The Shock – new, sudden changes in top of mind concerns,
- Small Change – some equanimity in accepting the new normal and
- Speed up – an acceleration of nascent trends
The Shock En masse, Indian web consumers went from their regular searches to searches related to the Chinese virus – all about it, and how to beat it. Massive surges were seen in searches for sanitizers, masks and soon, immunity boosters. With sanitizing becoming a compulsion, cleaning products also came center stage. Consumers were lapping everything on these subjects they could find. The early days were dominated by