google-mobile-search

What were Consumers Searching on Google during COVID-19 ?

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Google the Largest Consumer Internet engagement Platform has assigned three labels to display the Indian consumers behavior in the COVID-19 Pandemic.

  • The Shock – new, sudden changes in top of mind concerns,
  • Small Change – some equanimity in accepting the new normal and
  • Speed up – an acceleration of nascent trends

The Shock En masse, Indian web consumers went from their regular searches to searches related to the Chinese virus – all about it, and how to beat it. Massive surges were seen in searches for sanitizers, masks and soon, immunity boosters. With sanitizing becoming a compulsion, cleaning products also came center stage. Consumers were lapping everything on these subjects they could find. The early days were dominated by

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Google Mobile Search Queries Exceed Desktop in 10 Countries

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Google Mobile SearchSearch Giant, Google indicated that mobile searches now exceed desktop in 10 countries, including the US, and that users have more ability to tune in and tune out of messages (micro-moments) so mobile ad formats have to match user needs.

Google is working hard to provide advertisers new tools to enable positive ROI ad spending and better visibility on ad spend effectiveness, which suggests the company is confident that its ads add value. Google introduced a new reporting dashboard that enables automated bidding across display and

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What are the Opportunities on Mobile for Google’s Search Business ?

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Google Mobile Search BusinessAs mobile takes the center stage with evolution occurring from Emerging Markets, we do see a number of opportunities for Google search to gain share of mobile ad budgets over time, namely – 1) the mobile app install ad space; 2) improvements in mobile site and app optimization, and 3) improvements in mobile app deep linking and indexing.

Mobile app marketing within Google search
Mobile app installs have been a key component of Facebook’s success on mobile; we estimated that this was over a $1.5bn business for the company in 2014. Google very recently entered this market, that it will let developers begin serving ads in its Google Play app store. Given the size of Google Play, with 46bn estimated app downloads in 2014, we see

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