justdial-local-search-review

Covid-19 impacts JustDial’s Traffic + Income

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Chinese Virus Covid-19 has impacted JustDial’s Portal & App traffic from the start of the lockdown in India. Traffic has started coming back slowly on easing of restrictions in tier-I / II cities. SMEs are taking a cautious stance on advertisements.

JustDial’s revenue stream is dependent on spending on advertisements by SMEs. Loss of revenues for SMEs, on account of Covid, has driven them to stop / defer spends on the platform. Further, the business mortality may also result in erosion of company’s client base. Also, July collections currently stand at 60% of pre-Covid levels. The company highlighted that challenges in the business are to sustain for at least 1-2 quarters.

Tier II/III cities represent 34% of revenues and 55-56% in terms of campaigns. 55% of both listings and traffic are from tier I cities. Growth in tier II/III indicates lower ticket sizes (~40-45% of tier I). Also, the lockdown restrictions are

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JustDial from Local Search to MarketPlace e-Commerce – Compete Flipkart / eBay / Amazon

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JustDial from Local Search to ecommerce facilitatorJustDial is likely to generate non-linear revenue growth in the time to come with the launch of new transactional nature services like food delivery, table bookings at restaurants, placing order for wine, taking appointment with a doctor, placing order for flowers and cake (tie-up with ‘Ferns N Petals’), grocery and medicines, courier pick-up service, laundry service, travel booking (Redbus), AC maintenance services etc. Several of the above services are already operational and the rest will likely be launched shortly. These unique services and first mover advantage (as a one-stop shop) in the same should create a diversified scalable revenue stream for Just Dial. These services will allow

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JustDial Profit Growth SlowsDown

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Justdial SEarch Growth and ProfitsJustDial’s revenues increased 38.4% YoY in FY13 to Rs3.6bn (inline with our expectations). Search-related revenues increased 37.9% YoY owing to a 20.8% YoY growth in advertisement campaigns and a 14.2% YoY growth in realizations. Profit increased 26.7% YoY in FY13, 7% below consensus estimates, owing to other income of Rs135mn and exceptional cost of share issue expenses of Rs15mn.

Ad campaigns increased 20.8% YoY to 206,500 (vs 171,000 in FY12 and our expectation of 207,500). Realisations improved 14.2% YoY (vs 15.5% YoY expected by us) to Rs17,320.

JustDial received 364mn search requests in FY13 (up 43% YoY). Internet (182.6mn, up 47% YoY) and mobile-based (41.9mn, up 208% YoY) searches were the largest contributors. Voice-based searches increased 20% YoY to 139mn whilst SMS searches increased 47% YoY to 0.9mn.

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Justdial to Enter Car Listings, Enable Transactions

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Justdial OfficeJustdial is exploring various areas for users to offer to sell as well as buy, goods and services through it’s website. As a first step in this direction JDL is in process of developing a car listings website in which users can search and rate car models being offered for sale, list their cars for sale and receive price quotes from vendors of both new and used cars.

Enabling Transactions
In collaboration with service providers and vendors, JDL is in the process of developing the ability for users to complete a number of bookings and purchases which are integrated in the search results from company’s website.

Mobile apps

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Comparison of Justdial / Askme / GetIt / ZatSe/ AskLaila / Sulekha /Burrp

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JustDial’s dial-in search service through its call centres for information business is a unique service. There are various competitors within the online local business search segment with similar offerings. Players such as Sulekha, asklaila, Getit, ZatSe and askme operate within the same space. It also faces competition from portals such as Zomato, burrp (within the restaurant and lifestyle segment). We’d like to review the User Experience of Justdial Vs Zatse vs Getit and see the comparison of all of the above on some metrics.

Justdial Vs ZatSe Vs Getit – User Experience
Just Dial – The call was answered promptly and with 5 seconds holding time. The executives were polite and offered further granularity on our search requests (e.g. – for a query on banquet halls, the executive asked whether we
preferred air-conditioned banquet halls, exact location and the capacity). A text message and email with the responses to our queries was sent immediately.

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