JustDial’s Local Search Gets More Competitive with Rise of Getit

getit local search business vs justdialWith the rise of Internet penetration in India, SME-related search and allied services are likely to undergo a significant transformation. Getit Infomedia (Getit) is one of the key players in this fast evolving landscape. Getit is building a formidable presence in India’s local search market through acquisitions and alliances with global Internet brands.

India’s SME ad market has already changed significantly when voice-based directory services (notably, Justdial) expanded this market and gained market share against traditional print classifieds / yellowpages services. In our interaction, Getit’s CEO indicated that with increasing Internet penetration, the SME ad market is likely to expand and undergo another significant shift

Getit Partnerships & Expansion
Getit expanded its SME relationships by

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Comparison of Justdial / Askme / GetIt / ZatSe/ AskLaila / Sulekha /Burrp

JustDial’s dial-in search service through its call centres for information business is a unique service. There are various competitors within the online local business search segment with similar offerings. Players such as Sulekha, asklaila, Getit, ZatSe and askme operate within the same space. It also faces competition from portals such as Zomato, burrp (within the restaurant and lifestyle segment). We’d like to review the User Experience of Justdial Vs Zatse vs Getit and see the comparison of all of the above on some metrics.

Justdial Vs ZatSe Vs Getit – User Experience
Just Dial – The call was answered promptly and with 5 seconds holding time. The executives were polite and offered further granularity on our search requests (e.g. – for a query on banquet halls, the executive asked whether we
preferred air-conditioned banquet halls, exact location and the capacity). A text message and email with the responses to our queries was sent immediately.

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