Chinese Virus Covid-19 has impacted JustDial’s Portal & App traffic from the start of the lockdown in India. Traffic has started coming back slowly on easing of restrictions in tier-I / II cities. SMEs are taking a cautious stance on advertisements.
JustDial’s revenue stream is dependent on spending on advertisements by SMEs. Loss of revenues for SMEs, on account of Covid, has driven them to stop / defer spends on the platform. Further, the business mortality may also result in erosion of company’s client base. Also, July collections currently stand at 60% of pre-Covid levels. The company highlighted that challenges in the business are to sustain for at least 1-2 quarters.
Tier II/III cities represent 34% of revenues and 55-56% in terms of campaigns. 55% of both listings and traffic are from tier I cities. Growth in tier II/III indicates lower ticket sizes (~40-45% of tier I). Also, the lockdown restrictions are