local-search-business-india

JustDial’s Local Search Gets More Competitive with Rise of Getit

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getit local search business vs justdialWith the rise of Internet penetration in India, SME-related search and allied services are likely to undergo a significant transformation. Getit Infomedia (Getit) is one of the key players in this fast evolving landscape. Getit is building a formidable presence in India’s local search market through acquisitions and alliances with global Internet brands.

India’s SME ad market has already changed significantly when voice-based directory services (notably, Justdial) expanded this market and gained market share against traditional print classifieds / yellowpages services. In our interaction, Getit’s CEO indicated that with increasing Internet penetration, the SME ad market is likely to expand and undergo another significant shift

Getit Partnerships & Expansion
Getit expanded its SME relationships by

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Advertising on Justdial vs Sulekha for SMEs – A Review

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Restaurant Advertising Sulkha JustdialWe’d like to compare the experience of posing as an SME and Advertising on Justdial Vs Sulekha. Justdial offers Voice as well as Web based search and thus leads from both the mediums while Sulekha has presence only on the Web.

Justdial Advertiser
The very first thing they suggest is entry level package worth Rs30,000 annually which required the advertiser to pay up four months of monthly installments in advance. They also offer Platinum and Diamond listings wherein the advertiser’s name appears first and second respectively on search results within that segment. However, there is hectic competition for the same and slots booked in the category would not be available to others. Platinum listings cost Rs85,000 annually.

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Comparison of Justdial / Askme / GetIt / ZatSe/ AskLaila / Sulekha /Burrp

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JustDial’s dial-in search service through its call centres for information business is a unique service. There are various competitors within the online local business search segment with similar offerings. Players such as Sulekha, asklaila, Getit, ZatSe and askme operate within the same space. It also faces competition from portals such as Zomato, burrp (within the restaurant and lifestyle segment). We’d like to review the User Experience of Justdial Vs Zatse vs Getit and see the comparison of all of the above on some metrics.

Justdial Vs ZatSe Vs Getit – User Experience
Just Dial – The call was answered promptly and with 5 seconds holding time. The executives were polite and offered further granularity on our search requests (e.g. – for a query on banquet halls, the executive asked whether we
preferred air-conditioned banquet halls, exact location and the capacity). A text message and email with the responses to our queries was sent immediately.

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