The disruptor will always come with breakthrough innovation. In the Indian Telecom industry which is now 23 years old [since private operators were allowed to operate] Reliance Jio Infocomm introduced a new concept of electronic consumer verification known as eKYC authenticating the consumer with the world’s largest Biometric database. Idea Cellular’s eKYC Automation process has reduced Sales, Marketing and Admin cost by a whopping 21%. Earlier telcos wanted to staff more people in the subscriber form collection and verification process in attempt to drive faster subscriber activation yet despite this subscriber activation time ranged anytime between 4 hours to 2 days. Additionally the EKYC process allows telcos to have better control on subscriber quality and align trade incentives accordingly. We expect this to