Telecommunications & Technology
Voice continues to be the major Revenue Engine for Telecommunications Companies in India. Telcos move tariffs in India on a circle-by-circle strategy using Big Data Analytics to improve their ARPU realizations. Excerpts from our Database are as under on how Vodafone India moved its Voice Tariffs in the first 2 months of 2014.
In-line with the rest of the industry (include new entrants) Vodafone started fine tuning their pre-paid mobile plans by increasing tariffs / reducing the number of days / reduce talk-time benefits etc so that the the net realizations per minute goes up. This can be easily done by their Anayltics team looking at the tarffic patterns and the plans subscribed. Our statistics team tracking Telecom Tariffs in India has released the data on Vodafone Tariff hikes in August / September 2013. The following chart shows the hikes represented by circle name, old tariff followed by new tariff, the change and the impact
Vodafone India’s 1QFY14 results appear to have benefited from a stable competitive environment in India, with revenues growing 7.8% QoQ and voice ARPMs rising. Indeed, the growth in voice realizations were the highlight, which is likely to increase gradually. Vodafone’s India revenues increased 7.8% QoQ to Rs94bn (excluding Indus revenues) underpinned by a strong growth in voice and data revenues in 1QFY14. Voice revenue growth (including messaging revenues; change in reporting by Vodafone) increased 7.4% QoQ whilst data revenues increased 17.6% QoQ.
Revenue growth during the quarter was led by both,
We expect sustained improvement in the Indian wireless industry’s fundamentals as basic scale economics of the business catch up and both the scope and intensity of competitive pressure reduce. The A-Vo-Id group is very well-positioned to benefit from this theme and expect sustained market share gains for these company over the next few years. We also believe that incremental regulatory developments should be in favor of the industry as spectrum pricing and allocation start falling in sync with
Vodafone India in-line with Airtel has reduced benefits on most of the Special recharge / tariff Vouchers and Pre-Paid Packs across all the 22 Circles in India. Even a Small Modification in STV / Recharge Pack adds considerably to the bottomline of the company in that circle. We’d like to present you data on the Vodafone Pre-Paid Mobile STV / Recharge Pack Modifications that happened in May-2013 as shown in the table below
Led by Airtel each and every Cellular Service Provider in India resorted to Tariff Hike by raising tariffs or reducing the benefits of STV or Pre-Paid Packs. Vodafone also did Tariff hikes selectively with its own Analytics stratgey preserving Traffic Minutes and yet trying to improve the realizations. Here is a list of Voice Call Tariff hikes by Vodafone in April 2013 in India.
Vodafone India Ltd., leading telecommunications service providers, today launched a new attractive national roaming plan for its pre-paid customers. Roaming Pack Cost – Rs 26 to Rs 47 depending on your circle Incoming calls while roaming on Vodafone network at 30p/minute, across the country. Outgoing call rates at 1.5p/sec for all local & STD calls, … Read more
Vodafone along with Airtel has also hiked Voice Tariffs in Feb-2013. The following Chart shows how Vodafone has hiked Voice Call STD, Local and Free Usage Limits in the month of Feb 2013.